The goal of a website is to communicate the USP, generate client leads, and establish thought leadership.

Situation

Sowen, a growing data-driven consultancy with a fresh brand positioning, was looking to align its new thinking with its brand elements and website.

Shift

The small company needed to shift from showcasing a group of subject matter experts to a platform for transformation enabled by them.

The site itself needed to shift from a collection of case studies to a compelling story with the cases to support it. From a website and logo that covered the basics to a modern and strategic design refresh crafted to eclipse the competition.

Solution

Immersion into the company, its positioning, and audiences led to a thoughtful evolution of the brand identity from logo to presentation templates and the website experience.